— PROJECT NAME
Envision Construction
— ROLE
Executive Creative Director
— DATE
2023
Envision Construction was born from an intentional, strategic shift that began when a successful roofing business, Southeastern Reconstruction, began adding prime construction services to its capabilities. There were ambitious growth plans for this new entity so it quickly became apparent that more brand development would be needed to provide a strong foundation for growth.
We embarked on an intense strategic process which included understanding the unique archetypal territory that the new brand could occupy in the category and from that Jungian foundation we developed its Vision, Mission and Values. Giving them the framework they need to shake up an industry in desperate need of just that.
