SKYY Vodka

It is not just about where you come from but being proud of what you stand for. We were tasked with clarifying and amplifying SKYY’s positive progressive values in a campaign for the new generation of Americans. To do that, we created SKYY Vodka’s new “Proudly American” campaign.

OLV created with drag queen Trixie Mattel to launch our campaign during Pride month.

OOH created to help launch the campaign.

Drink specific print ads.

Proudly American animations created for social.

Role

Sr. Art Director

For

Campari Group

Date

2018

Creative Directors

Hache Hernandez & Rodrigo Rothschild