— PROJECT NAME

PROOF Hard Ice Cream

— ROLE

Executive Creative Director

— DATE

2023 – present

We joined forces with the original alcohol ice cream in early 2023, on a mission to rapidly build a brand and a marketing engine to equal the incredible quality of this product and take advantage of a double digit global CAGR opportunity. In Q3 and Q4 we redesigned and relaunched the brand, tagline, packaging, naming architecture and communications, creating a brand that’s irresistible to our target.

Who can resist, Just the Right Amount of Wrong?